Individuals’ contribution to household energy savings: The role of big-two personality traits

Abstract

Household energy consumption (HEC) is one of the major contributors to global emissions, making it a critical area for addressing sustainability challenges. The impact of personality traits on human behaviour is significant in shaping HEC patterns, and therefore, have important implications for sustainability policies. This study aims to investigate role of biologically predicted big-two personality traits (i.e., stability and plasticity), a higher order solution to five-factor traits and orthogonal traits, on HEC. To that end, a structural equation model is developed using a national household survey in Australia. The performance of the model is benchmarked against a five-factor (i.e., agreeableness, consciousness, emotional stability, extraversion and openness) personality trait model. The performance of the models is measured using six goodness-of-fit indices, all of which show a superior performance in the big-two traits model. The results indicate that a higher score in stability poses energy-intensive behaviour, while a higher plasticity score poses energy-saving behaviours. The plasticity trait is linked to environmentally friendly behaviours, while the stability trait is associated with environmentally unfavourable behavioural practices. The effects of socioeconomic status on HEC are mediated by stability and plasticity to identify those who are more likely to change their energy consumption habits as the target group for policy intervention. This study can assist policy makers to determine energy-intensive and energy-saving behaviours from the big-two traits, and to develop more effective and targeted sustainability policies that can help in reducing HEC and promote sustainable living in societies.

Keywords

• Household energy consumption
• Stability
• Plasticity
• Personality traits
• Structural equation modelling