Analitik Hiyerarşi Prosesi Yaklaşımı Kullanılarak Mobilya Sektörü İçin Ege Bölgesi’nde Hedef Pazarın Belirlenmesi(Determination of Target Market in Aegean Region for Furniture Sector by Using Analytical Hierarchy Process)

Abstract

Businesses have to choose their target markets according to their goals, no matter in which sector they operate. In this study, analytical hierarchy process (AHP), which is an approach making businesses able to choose the best way in all situations by evaluating all strategies for choosing target markets, is used in order to determine target market . AHP is a method, which makes us to be able to determine the superiority of that will be used to choose by systematically comparing and evaluating them. In this study an application to choose market in Aegean Region for furniture sector using AHP method is carried out.

Keywords

• Hedef Pazar Belirleme
• Analitik Hiyerarşi Prosesi
• Mobilya Sektörü
• Determination of Target Market
• Analytical Hierarchy Process
• Furniture Sector