MARKETING CHANNELS AND MARKETING MARGIN ANALYSIS OF TOMATO RETAILING IN TWO SELECTED MARKETS WITHIN KADUNA METROPOLIS, KADUNA STATE, NIGERIA

Abstract

The study examined the analysis of tomato retailing in two selected markets in Kaduna metropolis. Purposive and random sampling techniques were used to select the fifty marketers used for this study. Data were collected from marketers and respondents using structural questionnaires. The data collected were then analyzed using descriptive statistics and market margin analysis. The result indicated that about 56% of marketers are male and about 86% are between the ages of 21- 60 years. The market margin analysis values were 36.04% in both markets which show that tomato marketing is profitable in the study areas. The result also revealed that there are three channels of marketing of tomato in the study area. However, the marketers are faced with the problem of tomato spoilage. It is recommended that marketers should form co-operative society in other to put their resources together to enable them to purchase processing and preservation facilities in order to reduce the level of tomato spoilage.

Keywords

• marketing channels
• marketing margin
• retailers
• kaduna