DETERMINATION OF INDUSTRIAL ENTERPRISE MANAGEMENT PRIORITY TASKS AND ASSESSMENT OF ITS CONDITION

Abstract

This paper presents a new systematic approach to identifying main pyramid projections of business for main consumers of company’s products and services. Pyramid and matrix business concepts are introduced through which the consumers may assess the state of business of any industrial enterprise. Investigated in the article are factors and components of successful sales. Using the business matrix and pyramid, a new promising and consumer-directed approach to choosing the organization’s marketing activity directions is developed. The industrial enterprise component notion is defined along with the component’s main elements. A list of enterprise management and investment priority tasks is made.

Keywords

• промышленное предприятие
• системный подход
• пирамида
• матрица
• управление
• потребители
• факторы и составляющие продаж
• приоритетные задачи
• видение руководителя
• миссия предприятия
• маркетинговая деятельность