INNOVATIVE ACTIVITIES OF A COMPANY

Abstract

Innovative activities of a company include production of «innovative» products, research of existing markets and the competitive environment and implementation of a set of related managerial, organizational and economic measures. Discussed in the article are deficiencies of such approaches to the «innovative potential» term as the scientific/technological determinism and the resource-based approach. Owners’, managers’ and employees’ innovation «spirit», motivation and will to innovative activities act as core of the innovation potential. Innovative potential is defined as the company’s ability to generate new ideas, to turn these ideas into marketable products, to produce the product and to sell it, including creating such conditions under which the new product is regarded by buyers as corresponding to their needs.

Keywords

• предприятие
• инновационная деятельность
• инновационный потенциал
• подход
• ресурсы
• инновационный климат