LA GESTION DE LA RELATION CLIENT À L’ÈRE DES MÉDIAS SOCIAUX: CAS DES ENTREPRISES MAROCAINES

Abstract

Social media occupies an important place in the daily life of a large part of the Moroccan population, especially young people. This excitement and interest in social media represents an opportunity for companies by sharing and exploitinginformation, but also complicates the work of marketers who must be prepared to deal with current issues in this area. The purpose of this paper is to identify, through the implementation of an empirical study, the mode of customer relationship management most relevant to address the specific problems of Moroccan companies on social media as we see the lack of empirical studies to meet this objective.

Keywords

• customer relationshipmanagement
• Social media
• Morrocan compagnies.