Strategies for Improving Management in Hotels on the Romanian Coast

Abstract

Before a travel company can do business, before it can market its tourism product, before it can even plan its tourism product, it must first plan its strategy. Decisions about the type of business the company wants to be in, the market segments it wants to follow and the type of tourism products it wants to develop for the market must be carefully planned in the form of a strategic plan. The general strategic method presented in this article is a standard strategic planning cycle and a classic approach to strategy. However, it should be noted that the success of a strategy depends on the accuracy of many of the analyzes contained in the plan. Much of the analysis involves forecasting, and the future is notoriously unpredictable. Moreover, the classical approach presupposes a special rationality of those who work in tourism organizations on which it cannot always rely.

Keywords

• tourism
• management
• hotels
• performance