The effect of nature on designers' creativity, according to their personality profile

Abstract

The aim of this work is to demonstrate whether natural environments, either real or simulated, tend to enhance designers' creativity, and whether the effects differ depending on their personality profile. Numerous studies have been conducted on the variables that shape the work environment and affect the designer's creativity, but few take into account the interaction between the work environment and the designer's personality profile. The aim of this study is to carry out a practical experiment in which a certain number of individuals solve conceptual design problems in different work environments, followed by an assessment of the creativity of the results. The results show higher values of creativity for both types of natural setting than in a neutral scenario. The personality of the designers determines whether the highest values are achieved in real or in artificial nature.

Keywords

• Design creativity
• Design engineering
• Natural environments
• Environment and behaviour
• Workplace