THE INTERNET AS ENVIRONMENTAL MEDIA: STRATEGIES OF BRAZILIAN POLITICAL PARTIES

Abstract

Abstract This paper analyzes how Brazilian political parties use the Internet to communicate with the electoral segments interested in the environmental agenda. The survey was conducted in 2014, based on the information available on the websites of the parties. The focus of the research are the communication strategies and the contents disclosed. The data show that, of the 32 parties registered with the Electoral Court, 20 incorporate ecological issues in their websites (62.5%). The party visibility is the main characteristic observed. The strategies and content are used for advertising subtitle in order to strengthen political propaganda directed to this electoral segment. The party adherence to environmental issues shows that the green agenda has become transpartidária, beyond left x right division.

Keywords

• Parties and the environment
• Internet and the environment
• Party politics, media and the environment