Breaking Barriers or Selling Stereotypes?

Abstract

This research explores the reception of diverse candidates' portrayal in the highly popular and long-running talent show Germany’s Next Topmodel (GNT). More specifically, it examines the reception of diverse women candidates’ neoliberal subjectification on GNT's 18th season, employing a textual analysis and focus group interviews. The findings reveal that the reception of diverse women's neoliberal subjectification in GNT varies: Certain neoliberal installations are being more problematized than others, an improved portrayal of diversity in comparison to earlier seasons is attested, and skepticism about GNT's authenticity beholds. In several instances, interviewees critically assessed the interplay of the show's economic interest, gender, and diversity. This research contributes to the evolving discourse on talent shows' neoliberal modalities and diverse women's representation.

Keywords

• talent show
• neoliberalism
• reception study
• diversity
• gender