From the Traditionalists to GenZ: conceptualizing intergenerational communication and media preferences in the USA

Abstract

This paper categorizes the seven generations of people living in the USA with a 15-year per generation matrix. This paper presents the communication styles of five generations active as employees and consumers in the USA today: the Traditionalists, Baby Boomers, Generation X, Millennials (GenY), and GenZ. This paper provides strategies for more efficient intergenerational communication.

Keywords

• intergenerational communication
• traditionalists
• baby boomers
• millennials
• genz
• social media