Kinetic Corporation: an Ethos for the New Realities in Business Environment

Abstract

We can say that today the world is more interconnected and more interdependent than ever inthe past. This idea is covering for all levels of analysis, beginning with the individual andorganizational levels and up to the regional and global levels. It is most likely that theglobalization, although it has become quite a truism, has not yet depleted its generatingphenomena and its patterns of expression. The developments in the sphere of technology havechanged the logic of the economy and fused the fragility and the volatility of the businessenvironment. In this new economic habitat, which has been anticipated by the authors who haveshaped decades of reflection with their authority and the depth of their thoughts, companies arefaced with an avalanche of challenges and especially with the deep crisis of identity born from thecomplexity and the impermanence of a globalized economy. How will they behave? How will theydefend against the vulnerability? How will they exploit the opportunities?

Keywords

• turbulence
• normality
• dinamics
• organization