Tłumacz w świecie bajek – przekład audiowizualny dla najmłodszych w polskim polisystemie medialnym na przykładzie kanału telewizyjnego MiniMini+

Abstract

Translating a fairy tale. Audiovisual translation for children in the Polish media polisystem Children’s television is a specialized and dynamically evolving segment of the media market. By following the tenets of the polysystem theory and transferring them to the field of audiovisual translation, the article seeks to analyze the status of translated material in children’s channels in Poland. The analysis was prompted by two important events concerning the Polish media polisystem. In 2013 a popular children’s programme, wieczorynka, aired for over fifty years by the public television was abolished. In the same year, the largest private children’s channel, MiniMini+, celebrated its 10th anniversary. Focusing on the content of MiniMini+, the article shows a domination of translated animations over local productions, global circulation of animations and their tendency to evolve into total products. Implications of these phenomena for translation are exemplified by the series ‘My Little Pony’.

Keywords

• audiovisual translation (AVT)
• polisystem theory
• pre‑school television
• translation for children
• children’s channel MiniMini
• ‘My Little Pony’