CHARACTERISTICS OF MARKETING SUPPORT OF SPECIAL AGENTS OF INTERNATIONAL MARKET AS A PART OF FOREIGN ACTIVITY INFRASTRUCTURE

Abstract

Exhibition and trade fair activities acting as special agents of the international market in providing external transactions are analysed. Availability of stable tendencies of the present-day existence of the pointed sphere as a part of the FOREIGN ACTIVITY INFRASTRUCTURE is stated. Characteristics of marketing support specified by the activity of the special agents of international market are considered.

Keywords

• marketing support
• special agents of international market
• foreign trade infrastructure
• exhibition and trade fair activities.