TOPICAL ISSUES OF ESTIMATION OF COST OF THE CAPITAL OF THE ENTERPRISE AND ITS BASIC ELEMENTS

Abstract

Article is devoted to a complex research of perspective growth of market capitalization of innovatively active enterprise by formation and implementation of his competitive development strategy. As the main criterion for evaluation of market value of the capital of the enterprise authors offer to use its average cost. Following the results of the conducted research the conclusion is drawn that when forming competitive strategy of innovatively active enterprise it is extremely important to provide an optimum ratio of dynamics of development of separate components of the capital.

Keywords

• market value of the capital
• average cost of the capital
• innovative development
• competitive strategy
• intellectual capital