THE BEHAVIORAL PARADIGM SHIFT

Hersh Shefrin

RAE: Revista de Administração de Empresas (Jan 2015)

THE BEHAVIORAL PARADIGM SHIFT

Hersh Shefrin

Affiliations

Hersh Shefrin: Professor at Santa Clara University, Leavey School of Business – Santa Clara – California, United States of America

Journal volume & issue: Vol. 55, no. 1
pp. 95 – 98

Abstract

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Reflection on the paradigmatic change in finance academia through the importation of behavioral psychology concepts compared to the premise of rationality.

Published in RAE: Revista de Administração de Empresas

ISSN: 0034-7590 (Print); 2178-938X (Online)
Publisher: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
Country of publisher: Brazil
LCC subjects: Social Sciences: Commerce: Business
Website: http://www.scielo.br/scielo.php?script=sci_serial&pid=0034-7590&lng=en&nrm=iso

About the journal