PERGULATAN IDENTITAS KULTURAL ANTARA FASTFOOD DAN KUDAPAN

Abstract

This article aims to identify a society’s identity though its culinary aspect. Nowdays, fastfood has been favourite food dominating traditional one. Youth generation priorities fastfood than traditional food because they regard it more prestigious.This phenomenon can not be separated from the uses of Mass media as an important way to convey foreign product of fastfood as better culinary than local product (kudapan) selling in traditional market. This research uses qualitative methode such as library research and observation to analyze the phenomena which is happening. The finding of this research implied that cultural identity can be seen in culinary. Cultural identity in culinary is showed by its substance and making process. Thus, the implication of this research is to convey the society to love their traditional culinary as a reflex of cultural identity.

Keywords

• Fastfood, Kudapan, Cultural Identity