The photography in Rio 2016 Olympic Games: social media, memes and engagement

Abstract

This paper discusses the photographic production related to the public of the Rio 2016 Olympic Games, and it also includes a brief debate about the manipulation of official photographs in memes. We propose that social media photography was a significant tool to mobilize and approach the event to the universe of the Brazilian spectator, as well as an important media of extension of the Olympic narrative in the transmedia context.

Keywords

• Fotografia
• Jogos olímpicos
• Ecologia dos Meios
• Mídias sociais