The 2,2′:6′:2″-terpyridine ligand has literally shaped the coordination chemistry of transition metal complexes in a plethora of fields. Expansion of the ligand bite by amine functionalities between the pyridine units in the tridentate N,N’-dimethyl-N,N’-dipyridine-2-yl-pyridine-2,6-diamine ligand (ddpd) modifies the properties of corresponding transition metal complexes, comprising redox chemistry, molecular dynamics, magnetism and luminescence. The origins of these differences between ddpd and tpy complexes will be elucidated and comprehensively summarized with respect to first row transition metal complexes with d2–d10 electron configurations. Emerging applications of these ddpd complexes complementary to those of the well-known terpyridine ligand will be highlighted.