INVESTMENT STRATEGIES AND THEIR IMPACT UPON THE COMPETITIVENESS OF THE COMPANIES FROM THE REPUBLIC OF MOLDOVA AND SWITZERLAND

Abstract

The investment strategy is an effective tool used for a better management of the company’s investment activity and represents a separate concept within the development thereof. The purpose of the article consists of the analysis of the investment strategy and presentation of the results following the assessment of investment strategies existing within the companies from the Republic of Moldova and from Switzerland. There were identified problems, which the enterprises face while performing investment activities and an analysis of the influence of investment strategies on the competitiveness of companies from the Republic of Moldova and from Switzerland was carried out.

Keywords

• investment strategies
• investment activities
• investment intensity
• competitiveness
• investment project