Tourist Cluster as a Tool for the Development of the Competitive Market of Ukraine Tourist Services

Abstract

The article analyzes the theoretical foundations and features of tourist and recreational zoning. The concept of the tourist cluster is examined and revealed. The methodological approach of tourist and recreational zoning in Ukraine is singled out. the method of clustering as a tool for developing the competitiveness of the market of tourist services of Ukraine is presented. The conclusion that the tourist and recreational zoning of Ukraine is an effective multiplicative tool for attracting investment and promotion of tourist resources has been substantiated. The algorithm of creation and development of a tourist cluster at the present stage is offered.

Keywords

• tourism industry
• cluster
• competitiveness
• innovations
• tourist resources
• tourist services
• demand
• marketing technologies
• effective management
• market of tourist services