THE AUTHOR'S "I" IN GERMAN NEWSPAPER JOURNALISM NARRATIVE AS A MARKER OF COMMUNICATION ACTION SUBJECT

Abstract

The article studies peculiar features of communication subject in newspaper narrative in the light of minimizing the author's "I" and expanding the author's "presence" antinomy in present-day press. The observations of the empirical data reveal that minimization of the author's "I" is expressed due to the employment of standard clichés, implicit assessment options in news genres, "production line" type of news content editing. Expanding the author's "presence" is preconditioned by strengthening of essay features in media, genre peculiarities of newspaper articles, as well as convergence of newspaper and colloquial styles.

Keywords

• газетный нарратив
• субъект коммуникации
• эссеизация медиасферы
• газетные клише и штампы
• газетный жанр
• конвергенция газетного и разговорного функциональных стилей
• newspaper narrative
• communication subject
• strengthening of essay features in media
• newspaper clichés
• newspaper genre
• convergence of newspaper and colloquial styles