Stuff we love: Afeto, Presença e Materialidade no Design de Livros

Abstract

The present article aims to discuss the materiality of the book through graphic design. It begins with two different ways of looking at the object: the emotional design approach by Donald Norman (complemented by Antonio Damasio’s affects theory) and the production of presence approach by Hans Ulrich Gumbrecht. To understand how those theories can be related and how they can apply to books, one of the sections is dedicated to describing the haptic qualities of three books. By contrasting a traditional book with two books whose design explores their tactile materiality, this article tries to understand how the physical embodiment of the book influences our perception of art through affective interactions.

Keywords

• Production of Presence
• Emotional Design
• Affect Studies
• Graphic Design
• Materiality of the Book