Use of artificial intelligence in smart tourism: bibliometric analysis

Abstract

The investigation of artificial intelligence utilization in smart tourism is a pertinent and dynamically evolving direction that combines innovative technologies with practical applications in the tourism industry. The search for the most relevant publications was conducted using the search terms “artificial intelligence,” “AI,” and “smart tourism” in titles, abstracts, and keywords within the Scopus bibliographic database for the period from 2013 to July 2023. Utilizing the Scopus database tool “Analyze results,” the growth dynamics of indexed publications were identified; the industry structure of indexed publications in Scopus was determined; and the most cited publications and journals were ascertained. Employing VOSviewer software, network maps of shared words were constructed based on bibliographic data. Six main thematic directions and trends in the study of artificial intelligence utilization in smart tourism were identified.