SOCIAL ENTREPRENEURSHIP AND ORGANIZATIONAL COMMITMENT IN THE HOSPITALITY INDUSTRY

Abstract

This study tested the influence of social orientation of hospitality industry in Abeokuta, Ogun State capital on the organizational commitment of their employees. Using a descriptive design of survey, we analyzed the effect of social entrepreneurship on the common three dimensions of organizational commitment (normative, affective, and continuance). Data for the study were obtained from 315 employees from the industry using an instrument that was well validated. Our analysis suggested that social entrepreneurship positively and significantly explains organizational commitment of the surveyed staff from the industry along the three dimensions of commitment with normative commitment showing the greatest effect of social orientations of the industry. The study concluded that social entrepreneurship is a potent organizational variable that can be used to engender commitment of staff especially their normative commitment.

Keywords

• Social entrepreneurship
• affective commitment
• normative commitment
• continuance commitment
• educational sponsorship