MODELS OF MEASURING SATISFACTION OF CUSTOMERS IN MODERN CONDITIONS

Abstract

In current economical conditionds the business success depends on the ability to assess customer satisfaction and get validm data about it. This article discusses how to assess customer satisfaction allowing not only to learn how the customers value the company at the moment, but also to determine what should be done to increase the index of satisfaction. It provides with a detailed analysis of the index of satisfaction model, Cano model, CSS model, multiattribute model.

Keywords

• маркетинг
• оценка удовлетворенности
• конкурентоспособность
• лояльность
• стратегия развития
• marketing
• assessment of satisfaction
• competitiveness
• loyalty
• development strategy