Perceptual Positions – The New Behaviour and ‘Map of Reality’ Generators in Business Communication

Abstract

The paper concentrates on recognizing different perceptual positions in many business communications. First, it explores how the main perceptual positions can expand our level of awareness when dealing with difficult interlocutors to set and achieve ambitious goals. Second, it aims to illustrate the importance of perceptual positions in reaching mutually beneficial agreements through business applications and functions as well as case studies and useful phrases. The results emphasize that the ability of business people to shift wisely from one position to another can create a better sense of rapport both from a behavioural and linguistic perspective.

Keywords

• applications and functions
• business communication
• case studies
• perceptual positions