Innovative Marketing (Nov 2005)

‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer

  • Philip Moore,
  • Howard Moskowitz,
  • Samuel Rabino,
  • Jeff Ewald

Journal volume & issue
Vol. 1, no. 2

Abstract

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