Catalyzing green entrepreneurial behavior: the role of intentions and selective factors

Abstract

AbstractThis study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating role of GEI between attitude, SN, PBC and GEB. About 327 samples were used for data analysis purposes using Smart-PLS. The result of the study suggests that attitude, SN and PBC have a significant positive relationship with GEB. Whereas, GEI as a mediator has no effect between attitude and GEB, while GEI as a mediator has a significant effect between SN, PBC and GEB. GEB among young professionals has been found a changing paradigm in the area of entrepreneurial practices in India. It has a significant impact on the sustainability aspects of society as well as the organization. Millennials get ignited toward such orientation which improved global environmental dynamics. The result of the study provides a significant source to the policymakers to promote GEBs among professionals.

Keywords

• Green entrepreneurial intention (GEI)
• attitude
• subjective norms (SN)
• perceived behavioral control (PBC)
• green entrepreneurial behavior (GEB)
• higher education