Efficient Management of Technologies for Machine-Building Enterprises as an Important Factor in Improving the Quality of their Products, Social Responsibility, Increasing Profits and Competitiveness

Abstract

The principles of social responsibility of economic entities and their marketing at machine-building enterprise are considered, their role in the formation of the enterprise’s costs and profits is displayed. It is determined that the basis of compliance with the principles of socially responsible marketing of machine-building enterprise is to ensure the necessary quality of the produced products by strictly fulfilling technical and other requirements, both from the customer and from the regulatory framework. It is proposed to evaluate the quality of produced products using the indicator of quality of products, which covers the ranges of «quality products» and «non-quality products». It is demonstrated that it is possible to gain the biggest profit, ensuring that the principles of socially responsible marketing are respected, when the boundary value of the quality indicator of produced products is achieved in the range of «quality products». In this case, production costs are the lowest and productivity is the highest. On this basis, the author substantiates the expediency for machine-building enterprises in Ukraine to apply new technological and engineering solutions together with modern production equipment. This will provide for making of high-quality competitive products with a significant increase in the productivity and profits of enterprise. Thus, using the principles of socially responsible marketing as a limiting factor as to the quality of produced products, the company is able to provide the maximum level of profit by increasing its competitiveness, achieve an increase in its market share, as well as enter new foreign markets.

Keywords

• marketing
• machine-building enterprise
• production costs
• productivity
• technologies
• equipment
• industrial foreign market