Digital transformation of social research and development

Abstract

A new problems of digital transformation are analyzed: what are the features of the transitions of sociological research in the virtual world from the real world and the peculiarities of the transitions of sociological research from the virtual world to the real world? What are the visual features of sociological research in a bundle with social psychological methods and with management psychology? How this integrative content manifests itself in management consulting? What are advantages of visual modeling of the real world in sociological consulting and in consulting projects? What is the reliability and validity of sociological research and development in consulting conjunction with integrated techniques? How does the "third eye" of their validation occur - the phenomenon of “constructive validity”? How does this phenomenon relate with internal and external validity in the terms of digital transformation?

Keywords

• digital transformation
• digital construct
• digital ideologemes
• constructive validity
• package methods
• visual survey methods
• external and internal validity
• paradoxes of “nodal” validation