Comparing Legal Services Markets in Poland and Brazil – Managerial and Cultural Aspects

Abstract

The purpose of this paper is to compare legal services markets and law firm management systems in two countries: Brazil and Poland. The first part of the paper will focus on the organisation and structure of Polish and Brazilian legal services markets, while the second part will analyse and compare selected managerial aspects such as: perception of lawyers in society, allowing foreign lawyers to provide legal services, gender considerations, and marketing strategies and success factors. Finally, an overview of recent changes in these countries will be provided as well.

Keywords

• legal services
• law firm management
• brazil
• poland