Modified “new Tang costume” style design based on ridge regression analysis

Abstract

In order to investigate the influence of different styles of modified “new Tang costume” on consumers' perception, 18 different models of modified “new Tang costume” were selected from 3 aspects:collar, lapel and sleeves. The data of consumers' perceptual evaluation of different styles of modified “new Tang costume” were obtained through questionnaire survey, and the three major perceptual factors were extracted by using mean analysis and factor analysis to quantify the perceptual evaluation, and then the regression model of perceptual factors and overall perceptual evaluation was established by combining STIRPAT model and ridge regression method. The results show that the perceptual factors influencing the style design of the modified “new Tang costume” are mode factor, visual factor and occasion factor; among them, the occasion factor has the highest elasticity on the perceptual evaluation of the modified “new Tang costume” and is the main factor influencing the perceptual impression of consumers, followed by the mode factor and the visual factor.

Keywords

• new tang costume
• perceptual engineering
• factor analysis
• stirpat model
• ridge regression