Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy

Boston Hospitality Review. 2015;3(2)


Journal Homepage

Journal Title: Boston Hospitality Review

ISSN: 2326-0351 (Online)

Publisher: School of Hospitality Administration

Society/Institution: Boston University

LCC Subject Category: Social Sciences

Country of publisher: United States

Language of fulltext: English

Full-text formats available: PDF, HTML



Leora Halpern Lanz (LHL Communications)


Editorial review

Editorial Board

Instructions for authors

Time From Submission to Publication: 8 weeks


Abstract | Full Text

Search Engine Marketing and Optimization (SEO, SEM) are keystones of a hotels marketing strategy, in fact research shows that 90% of travelers start their vacation planning with a Google search. Learn five strategies that can enhance a hotels SEO and SEM strategies to boost bookings.