Alle radici del post-moderno “villaggio globale” 2.0. Una riflessione di ermeneutica giuridica a partire da Marshall McLuhan

Abstract

Marshall McLuhan’s third fundamental work, Understanding media: The extension of Man, defines the structural importance of communication’s means, in the medium of technology. If the medium is the message, it seems clear that the focus of the investigation, the use of this technology, which has improved over the years, should be examined, now. Especially in the declination of the global’s Market. It is evident how the advertising marketing’s law can impose its own dictatorship, by making use of technologies. The consumerism becomes unstoppable. The law must confront the techno-economy. Starting from McLuhan’s theses, towards to the legal modernity.