Economic and social impact of modernization on cultural values

Abstract

Our paper focuses on the relevant theoretical economic approaches that allow us to understand the key elements of cultural values. The paper presents a model envisaged to estimate economic and social impact of modernization on cultural values in modern societies. We employ three indices of social and economic development for each level in Russian Federal districts of Moscow and St. Petersburg in order to reveal their impacts on modernization processes. Our data has been collected via the means of a questionnaire and an opinion poll with the purpose of revealing the value guidelines of society in terms of its modernization. Our results reveal the presence of four relevant levels of value orientations: family orientations, global, work, and personal orientations. Our results demonstrate how modernization is perceived in modern societies, in which spheres it is mostly expressed, and how it influences the society. Moreover, we show the determinants of values within four levels of value orientations. Our findings provide estimations of modern attitudes towards social consciousness in the processes of modernization and reveal basic moral principles that could become a background of new system of values used in modernizing modern societies.

Keywords

• social values
• cultural economics
• modernization
• cultural influence