MIX: Jurnal Ilmiah Manajemen (Mar 2018)

INTEGRASI ASPEK RISIKO DALAM MODEL UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY UNTUK MENGANALISIS PENERIMAAN TEKNOLOGI GO-RIDE

  • Alfan Amrullah,
  • Anjar Priyono

DOI
https://doi.org/10.22441/mix.2018.v8i1.003
Journal volume & issue
Vol. 8, no. 1
pp. 33 – 49

Abstract

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Abstract: This research aims to analyse the acceptance of Go-Ride, motorbike taxi booking application, using Unified Theory of Acceptance and Usage of Technology (UTAUT) model. The uniqueness of this study is that it integrates risk into the UTAUT model. Four variables were used as independent variables including peformance expectancy, effort expectancy, social influence and facilitating condition. Meanwhile, three variables are used as moderating variables: gender, age and experience. University students were selected as respondent because young age people tends to be more risk takers in comparison to the old one. According 151 data samples collected from university students, the results demonstrated that acceptance of Go-Ride technology influenced by four factors: performance expectancy, effort expectancy, social influence and behavioral intention On the otherhand, performance risk, financial risk, time risk and facilitating condition do not support to the acceptance and usage of Go-Ride technolology.

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