Management of promotional activities in higher education in the Republic of Serbia

Abstract

This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates. This researching presents the importance of popularizing science, using direct marketing tools, and creating competitive advantages among higher education institutions.

Keywords

• education
• direct marketing
• social networks
• lindo software