Problema publicului restrâns din muzeele de artă din România

Abstract

Museums in Romania face a limited number of visitors, which, although increasing in recent years, still remains small in relation to the frequency of cultural audiences in other European countries. This situation occurs because Romanian museums are still operating in a different social reality from the current one; they have not synchronized with contemporary society, which is eager for entertainment and sensational. They face financial and legislative difficulties, outdated concepts that cannot be easily changed without competent and specialized personnel. Today, museums are making efforts to diminish the elitist preconception and become part of a wider community. Although there are often discussions about the lack of audience in art museums in Romania, visible efforts are being made to attract them through various methods. It remains to be seen how many acts of culture are carried out in Romania, as it is important to know in the present research if this would be a fair number in relation to the number of museum institutions and their possibilities. The objective of this research is to identify and analyze the key factors contributing to the limited audience and to define the profile of the Romanian cultural consumer.

Keywords

• museum audience
• cultural participation
• cultural promotion
• visitor engagement
• cultural outreach
• visitor demographics