Benchmarking in Identifying Priority Directions of Development of Telecommunication Operators

Abstract

The article analyses evolution of development and possibilities of application of benchmarking in the telecommunication sphere. It studies essence of benchmarking on the basis of generalisation of approaches of different scientists to definition of this notion. In order to improve activity of telecommunication operators, the article identifies the benchmarking technology and main factors, that determine success of the operator in the modern market economy, and the mechanism of benchmarking and component stages of carrying out benchmarking by a telecommunication operator. It analyses the telecommunication market and identifies dynamics of its development and tendencies of change of the composition of telecommunication operators and providers. Having generalised the existing experience of benchmarking application, the article identifies main types of benchmarking of telecommunication operators by the following features: by the level of conduct of (branch, inter-branch and international) benchmarking; by relation to participation in the conduct (competitive and joint); and with respect to the enterprise environment (internal and external).

Keywords

• benchmarking
• competitiveness
• competition
• telecommunication market
• telecommunication operator
• development strategy