PENGARUH RELIGIUSITAS DAN PENGETAHUAN PRODUK HALAL TERHADAP PENILAIAN PRODUK HALAL DAN MINAT PEMBELIAN PRODUK HALAL (Studi Kasus Pada Industri Makanan)

Abstract

In this modern era, many product companies are competing to produce food products that contain halal-labeled ingredients for food products made by the wider community.The population in this study were Islamic students in the city of Semarang who had issued halal products. The sample in this study are some Islamic students who have spent halal food products. Techniques in sampling in this study, using purposive sampling techniques or sampling. The purposive sampling technique is a sampling technique that adjusts to certain criteria (intentional). Analysis tools that are multiple linear regression.The results showed that Instrinsik Religiosity positively and significantly toward the assessment of halal products, extrinsic religiosity positively and significantly towards the assessment of halal products, halal product knowledge had a positive and significant effect on halal products, instrinsic significant religiosity to buy halal products, extrinsic religiosity significantly and significantly on the purchase price of halal goods, halal has a positive and significant influence on the purchase price and an assessment of halal products has a positive and significant effect on the purchase price of halal products

Keywords

• religiosity and knowledge of halal products
• halal products and interest in purchasing products