La visée pathémique dans le genre de la critique de cinéma comme stratégie persuasive

Abstract

The pathotic dimension in the film review genre as a persuasive strategy The paper investigates the relatively little-examined journalistic film review genre from discursive, pragmatic and rhetorical perspectives. To illustrate the presented framework for genre analysis, we have selected 32 French and francophone journalistic reviews of two different film genres: a comedy (from 2017) and a drama (from 2019). The persuasive strategies of the pathotic dimension in the film review we focus on leverage two of the Aristotelian modes of persuasion (ethos and pathos) in order to instill particular views and concepts. Our study centres around those persuasive strategies that draw on the discursive construction of the reviewer’s ethos and pathos in the film review based on the concept of emotive argumentation.