Cechy e-commerce i ich wpływ na pozycję rynkową e-kupującego

Abstract

Rational use of characteristic for e-commerce new possibilities of obtaining relevant information about e-retailers can improve critical business information resources owned by e-customers. This fact is getting increasingly important as the use of e-commerce is on a steady rise in every comer of the globe. It seems that, due to the Internet and the information resources available on the network, customers have the opportunity to deepen their knowledge one-retailers and their offer. This, in consequence, leads to a more rational purchase decisions made by online customers.

Keywords

• e-business
• e-commerce
• buyers' market position