Pensamento Plural (Jun 2008)
Politics representation scenarios and elec toral behavior - study case: Porto Alegre's municipal elections in 2004
Abstract
The purpose of this article is to reflect about the influence of the political surveys in the definition of the electoral behavior analyzing the scenarios of political representation, the mechanism of public opinion formation and the specificities of the behavior of the gaucho electorate. We believe the publicity built upon the surveys had a great impact in the Porto Alegre mayor election results in 2004. The methodology we chose was the qualitative approach, that is, content analysis. In the end, we confirm the behavior of the gaucho electorate shows a receptive predisposing to the appeal to the useful vote.
