MARKETING RESEARCH OF AREAS AMBIGUOUSLY DEFINED

Abstract

Marketing research is an integral part of every corporate strategy, or can be used for analysing and resolving of corporate issues. His creation is very important because it shows the kind of feedback possible opportunities, identifies the consumer and provides data about future motivations, requirements and market needs. The very creation of marketing research is often not so easy. Due to the complexity of products, market diversity and technological innovation, a process diagram has been created for areas ambiguously defined by the input. The diagram defines how to proceed in marketing research in these complicated and branched areas. Due to this diagram, marketing research can be more specific and closer to the desired results. The individual diagram inputs point to possible influencing factors. Marketing research of ambiguously defined areas is becoming more systematic and objective.

Keywords

• marketing research
• process chart
• prognosis