HYGIENE AND MOTIVATING FACTORS IN AN AUTOMOTIVE AGENCY OF THE STATE OF SINALOA

Abstract

In this work, we present the results of the analysis that was made on the motivational state of the members of the sales department of the Volkswagen Automotriz Sinaloense agency, based on the hygiene and motivating factors proposed by the American psychologist Frederick Herzberg, in his theory of the two factors (1959). We approached this study from a mixed, "non-experimental", "transversal" and "descriptive" methodology; the data collection technique used was: face-to-face survey and documentary research. The analysis of the data was carried out in the software SPSS version 22. In terms of results, 62% of the respondents stated that the hygiene factors are adequate. On the other hand, a similar percentage (63%) accepted that they perceived motivating factors during the performance of their work.

Keywords

• automotive sector
• human capital
• job satisfaction