Інтегровані комунікації (Jun 2023)
Using game technologies in the media to achieve global sustainable development goals (on the example of the author’s game Unicorn Media Camp)
Abstract
This article explores the potential of game technologies as a tool for promoting the global Sustainable Development Goals (SDGs) through the media. The chosen topic is relevant and promising, as besides addressing global issues, media can directly influence sustainable development through communication mechanisms, media campaigns, and media projects with social impact. Game technologies, such as virtual and augmented reality, gamification and simulation games, gamified media campaigns, and the use of gamification in media materials and events, can be used to engage audiences with complex and pressing issues related to the SDGs, such as poverty, climate change, and social inequality. For example, virtual reality can provide an immersive experience that helps audiences understand the impact of environmental destruction, while simulation games can help players develop skills in resource management and problem-solving related to sustainability issues. The article provides an overview of the theoretical and practical foundations of gaming technologies in the context of sustainable development, highlighting the potential benefits of their use, such as increased engagement, interactivity, and empathy among the audience. The article demonstrates the formats of successful application of game technologies related to the Sustainable Development Goals, in particular, on the example of the Unicorn Media Camp, a game for young people, which aims to research the practices of media organizations and media corporations implementing projects with a positive impact and using communication tools to achieve the Sustainable Development Goals. The article states that gaming technologies have significant potential to promote sustainable development through the media and engage audiences in important global issues.
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