Design Innovation of Café During Pandemic (Case Study: Olifant Café)

Abstract

Open in early 2020 as the pandemic rushed into Indonesia, made culinary and hospitality industry such: café must adopt a new normal quickly. New normal regulation from the authorities made restriction in crowd maker activities and regional mobility (PSBB). On this situation, Café shall make innovation to survive from the further economic crisis. Some protocol such as: wash both hands with soap, body temperature check before entering the buildings; limitation in number of visitors must be performed. This study purpose is to investigate the design innovation of café business during this pandemic. Using direct physical observation and literature studies, this research obtains results of certain innovation by the cafe such as: redesigning the interior layout, emphasizing the room ambience, and photo spots addition. Those innovations were expected to maintain café business during pandemic.