Understanding the impact that potential driving bans on conventional vehicles and the total cost of ownership have on electric vehicle choice in Germany

Abstract

We analyze the penetration by BEVs in Germany and examine two influential factors – policy measures and disclosing consumer-oriented total cost of ownership (TCOC) information. We conducted an online experiment with 379 participants in Germany. The results indicate a significant impact of the TCOC information weighted with the value differences and potential driving bans on ICEVs. In addition, costs, hedonic benefits, education, and average annual mileage significantly affect the decision in favor of BEVs. Overall, the study provides implications for governments to extend risk-related regulations to promote the BEV market share.

Keywords

• Battery electric vehicles
• Consumer-oriented total cost of ownership
• Online experiment
• Policy measure of ICEVs
• Vehicle choice