Risky Travel? Subjective vs. Objective Perceived Risks in Travel Behaviour—Influence of Hydro-Meteorological Hazards in South-Eastern Europe on Serbian Tourists
Ivana Blešić,
Milan Ivkov,
Jelena Tepavčević,
Jovanka Popov Raljić,
Marko D. Petrović,
Tamara Gajić,
Tatiana N. Tretiakova,
Julia A. Syromiatnikova,
Dunja Demirović Bajrami,
Milica Aleksić,
Duško Vujačić,
Emina Kričković,
Milan Radojković,
Cezar Morar,
Tin Lukić
Affiliations
Ivana Blešić
Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Milan Ivkov
Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Jelena Tepavčević
Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Jovanka Popov Raljić
Faculty of Tourism and Hotel Management, Singidunum University, Danijelova 32, 11000 Belgrade, Serbia
Marko D. Petrović
Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., 454080 Chelyabinsk, Russia
Tamara Gajić
Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., 454080 Chelyabinsk, Russia
Tatiana N. Tretiakova
Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., 454080 Chelyabinsk, Russia
Julia A. Syromiatnikova
Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., 454080 Chelyabinsk, Russia
Dunja Demirović Bajrami
Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., 454080 Chelyabinsk, Russia
Milica Aleksić
Faculty of Tourism and Hotel Management, University of Business Studies, Jovana Dučića 23a, 78000 Banja Luka, Bosnia and Herzegovina
Duško Vujačić
Faculty of Philosophy, University of Montenegro, Danila Bojovića, 81400 Nikšić, Montenegro
Emina Kričković
Faculty of Geography, University of Belgrade, Studentski Trg 3/III, 11000 Belgrade, Serbia
Milan Radojković
Faculty of Geography, University of Belgrade, Studentski Trg 3/III, 11000 Belgrade, Serbia
Cezar Morar
Department of Geography, Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania
Tin Lukić
Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
In terms of climate related security risks, the region of South-Eastern Europe (SEE) can be identified as one of the world’s hot spots. As weather-related hazards continue to increase in numbers and spatial distribution, risk perception in the tourism industry becomes even more important. Additionally, people’s perception of natural hazards is one of the key elements in their decision-making process when choosing a travel destination. Although a vast number of studies have examined aspects of risk perception, an integrated approach which considers both objective and subjective factors related to the tourism industry and hydro-meteorological hazards remains relatively scarce. This pioneering study inspects the causality between objective perceived risks, as well as subjective risk factors. A methodological approach and the obtained results present a certain novelty since the previous conceptualized Psychological Preparedness for Disaster Threat Scale (PPDTS) was applied for the first time in the tourism industry. The obtained results reveal the presence of a statistically significant relationship between objective risks and certain subjective risk factors (gender, age, education, prior experience, anticipation, and awareness). Therefore, this study may offer a conceptual platform for both theoretical and practical implications for enhanced approaches oriented toward more qualitative risk management at a given travel destination, in regions prone to hydro-meteorological hazards.
